World Bulletin / News Desk
The woman's shadowed eyes stare out from a black niqab with the poster's tagline urging Swiss voters to reject "uncontrolled naturalisation."
"That is exactly what they are trying to (do)", said Pius Walker, who heads the Zurich-based advertising agency Walker AG.
"It is a very, very frightening thing that is going on here."
The issue in Sunday's vote, the latest in Switzerland's direct democracy system, is whether the grandchildren of immigrants should be able to benefit from an expedited citizenship process.
The government as well a majority of lawmakers and political parties support the proposal.
They argue that children born in Switzerland, who have a grandparent who was also born in the country or had a residency card, should be able to skip a few steps in the arduous process of securing a Swiss passport.
According to a migration department study, an estimated 25,000 people currently qualify as third generation immigrants, nearly 60 percent of whom are Italian.
But in campaigning against the measure, the rightwing nationalist Swiss People's Party (SVP) has made clear that Italians were not its primary concern.
"In one or two generations, who will these third generation foreigners be?" SVP lawmaker Jean-Luc Addor wrote in an opinion piece on the party's website.
"They will be born of the Arab Spring, they will be from sub-Saharan Africa, the Horn of Africa, Syria or Afghanistan," he warned.
'There were multiple lockers with anti-Muslim graffiti and it is being investigated,' police bureau said.
Fast-food chain apologizes after video surfaces on Twitter showing student being refused entry to London branch
Ofsted chief advises school inspectors to ask girls why they wear hijab to school
Businessman Rashid Nekkaz covered face with banknotes, pictures of Austrian foreign minister over so-called 'burqa ban'
Protestors: We are talking about Shariah law, which goes against the Constitution of Canada
Interior ministry says offenders could face fines, or be taken into custody
New Charlie Hebdo cover accused of stirring up hatred against Muslims by linking Islam to terrorism
Muslims now facing more serious threat as far-right groups not hesitating to use violence
Jewish, anti-Islamophobia groups make joint complaint about controversial tabloid piece
Donor pledges 1M pesos to each kin of fallen troops involved in Marawi operation where army fights ISIL-linked militants
Authorities claim they were operating without official permission
'Direct connection' between misleading information about Islam, uptick in Islamophobic attacks, says Imam Omar Suleiman
Syrian woman divorcing from husband instructed to remove headscarf at hearing