World Bulletin / News Desk
Hyundai's Ioniq draws little attention as it maneuvers the streets of Las Vegas.
The mid-sized sedan is one of a number of autonomous cars roaming the city's streets during the high-tech Consumer Electronics.
"The autonomous Ioniq concept is a normal car, not a science project," said Mike O'Brien, vice president of Hyundai North America, during a demonstration for AFP.
"We believe in democratizing this technology."
Hyundai's unremarkable car stands in contrast to others being shown at the huge tech show, which include a number of pricey models with more horsepower and luxury features.
Many automakers are planning for autonomous vehicles but O'Brien says Hyundai "can deliver at an affordable price point" for the average consumer.
In the demonstration, the Ioniq was able to use its turn signal, change lanes, stop at a red light and yield to pedestrians.
In one instance, it began to accelerate with a green light but then suddenly braked.
Vehicle technology manager Andre Ravinowich said the sudden shift came because "the car in front started moving, but braked" and the Ioniq acted to avoid getting too close.
Engineers are working to refine the algorithms which govern these kinds of decisions, based on data collected from sensors in the car and other information.
Hyundai and other automakers are using a technology called LIDAR, or light detection and ranging, for remote sensing of vehicles, pedestrians and other things in the environment.
Ravinowich said there are still a few hurdles before autonomous driving becomes mainstream.
"Technology-wise it's not too far away, we're closer than a lot of people think," he said.
But he said that it will also depend on government regulations and infrastructure which is compatible with the new electronics.
"A lot of regulations need to change, infrastructures need to be in place," he said.
The tests show the system is not perfect. When the Ioniq was behind an idled truck, the operator behind the wheel (as a safety precaution) had to manually use a turn signal to indicate a lane change to overtake the truck.
"It's still something we need to work on," Ravinowich said.
Hyundai has offered no date for when it would have an autonomous vehicle ready but some others have set a target for around 2020.
Turkish, South Korean firms collaborate to assess and test 5G network technology in 2018 in Turkey
The attack is the first major incident made public in which a new breed of hackers took over a large numbers of websites to effectively create currencies like bitcoin which are generated by using computing power.
'Khalifa Sat' is first satellite to be fully manufactured by Emirati engineers
Entrepreneurs who succeed in Clean Innovation Program will be supported by $3M fund: Turkish Scientific Council head
The country's first orbital launch of 2018 came after a similar liftoff from the cosmodrome in eastern Russia ended in embarrassment, with officials losing contact with a string of satellites last November.
Both companies beat Wall Street revenue expectations for fiscal quarters ending December 31
Line said its new business would "provide a variety of financial services, including a place to exchange and transact virtual currencies, loans, and insurance."
New study finds Americans spent an average of eight days more at home in 2012 than in 2003
EU figures show IT companies such as Twitter and Facebook removed 70 percent of illegal hate speech
Gersan to install charging stations throughout Turkey following agreement with Tesla Motors Netherlands B.V. last month
Journalists were able to access the service on Sunday and officials confirmed it has been restored.
Computer scholars develop games letting impaired people improve their sight through online games
Project 'Neogene' to study DNA samples from Turkey's Anatolian region
The "growing societal unease" over the intensive use of smartphones by children is "at some point is likely to impact even Apple", they warned.
Such people would be "central" in their social networks, and thus likelier to spread disease-causing germs from one group to another.