Britain publishes restrictions covering online gambling ads

About 1,000 gambling Web sites based outside Britain are to be banned from advertising in the country when new laws take effect next month.

Britain publishes restrictions covering online gambling ads

The Department for Culture, Media and Sport on Thursday published so-called white list areas where sites will be able to advertise on television, radio and in print when the 2005 Gambling Act takes effect, subject to British advertising rules.

Companies and their executives could face fines or imprisonment if they breach the new rules.

The list includes the European Union, Iceland, Liechtenstein, Norway, Gibraltar, the Isle of Man and Alderney. It excludes the Netherlands Antilles, the government department said.

"I make no apology for banning adverts for Web sites operating from places that don't meet our strict standards," James Purnell, the culture secretary, said in an e-mailed statement. "Protection is my No. 1 priority."

The restrictions are intended to answer criticism that the new legislation, which will permit gambling products to be advertised on television for the first time and allow for the development of a Las Vegas-style super casino, may lead to an increase in problem gambling.

Prime Minister Gordon Brown, who succeeded Tony Blair on June 27, has signaled that he is less enthusiastic about deregulation than his predecessor and that he was ready to abandon plans for a super-casino.

Gambling groups, seeking to avert a reversal of the legislation, agreed Tuesday to a near-universal ban on television advertising before 9 p.m. and a ban on gambling logos on children's merchandise under a new voluntary code of conduct.

The number of people placing bets online is rising in Britain, according to the Gambling Commission, a government watchdog agency.

In June, 8.6 percent of the 8,000 adults surveyed had participated in at least one form of remote gambling in the previous month, up from 7.4 percent a year earlier.

The new licensing system strengthens safeguards designed to prevent children from gambling, protect vulnerable people, keep games fair and keep out crime, the British government said.

IHT

Last Mod: 11 Ağustos 2007, 12:05
Add Comment