EU newspapers record worst-ever drop in ad revenue

Advertising revenue of European newspapers have seen a sharp decrease in the last two months, the worst in the industry's history

EU newspapers record worst-ever drop in ad revenue


Advertising revenue is in free-fall at European newspapers, which have seen a sharp decrease in their advertising income in the last two months: the worst in the industry's history. Against this backdrop, publishers are asking the EU to abstain from changing copyright rules as suggested by the European Commission this week.

"The worst falls affected Central and Eastern Europe. Newspapers in countries like Poland, Hungary or the Czech Republic recorded a 50% decrease in their advertising revenues," ENPA Executive Director Valtteri Niiranen told EurActiv.

"In Northern Europe revenues shrank by 20%, while in Southern Europe by 35%," Niiranen added.

The economic crisis prompted the historic drop in commercial revenues, as many companies cut advertising expenses as part of wider cost-cutting programmes.

To prevent further losses, publishers are asking the European Commission to keep EU copyright rules as they stand. "Now is not the time to pull the rug from under us by changing copyright law just at the very moment when publishers are more commercially vulnerable than ever before," Mills said.

Their call, however, seems to have fallen on deaf ears. This week, Internal Market Commissioner Charlie McCreevy and Information Society Commissioner Viviane Reding announced in a joint statement their intention to push for reform of the "fragmented" EU copyright system.

 

EurActiv

 

Last Mod: 12 Eylül 2009, 11:55
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