Muslim social website among Europe's best

Internet phenomenon has been selected as one of Europe's most successful new businesses by California-based "Red Herring".

Muslim social website among Europe's best
Internet phenomenon has been selected as one of Europe's most successful new businesses by California-based "Red Herring", TradeArabia News Service reported., a Muslim equivalent of Yahoo, Facebook and Youtube, was launched in 2006 by two Scandinavian-based entrepreneurs, with the objective of creating the most popular Muslim social media website in the world.

Within a year that dream was realised and attracted more than a million users from 190 countries across the globe, the website said in a statement.

"The recognition of as one of Europe's most innovative and successful companies is a great honour for both the company and the Muslim community. Our objective was to create an online environment where Muslims and non-Muslims can enjoy social media in a safe and friendly atmosphere," said Founder and CEO Mohamed El-Fatatry.

The growth of Internet use has been raising concerns amongst parents. A recent survey by the UK's London School of Economics (LSE), entitled "EU Kids Online", discovered that more than 60 per cent of British children have been accidentally exposed to adult material online. The figure for American children was also significant at 42 per cent.

"We know that a huge number of Internet users, in particular parents, want access to an online experience that does not expose people to vulgarity, offensive content, and adult material. At the same time it's vital that social media is engaging, user-friendly and fun. achieves all this, and we have attracted a vibrant and friendly community with a welcoming demeanor and a sense of humour," said El-Fatatry.

"As all social media websites, we are continuously improving the services available to our users, and recently launched Muxlim TV – which allows our users to create their own online TV channel by uploading and sharing their videos," said El-Fatatry.

"Our community has been very active in helping the moderation team ensure that uploaded content is appropriate for users of all ages. And within the next few weeks we will introduce My Muxlim, the first Muslim personalised-homepage and social networking service based on the Google OpenSocial platform, which allows users to add thousands of apps from different sites to their profiles. In a few months, Muxlim Pal, will also be the first Muslim alternative to the likes of Second Life and other virtual worlds."

Some online virtual worlds and social media websites are already blocked from access in Muslim countries such as the UAE.

"I welcome the availability of a safe and ethically-minded channel like, as it provides users and parents with peace of mind that Muslim families can enjoy a complete online experience within a morally-centred environment," said Imran Akram, Chairman of Innovate Arts and founder of the Muslim Writers Awards.

"What makes this online community stand out is the creative and comedic user-generated content on display. If you want to appeal to young users then it's vital that your output is funny and engaging. The community has proven that it's more than possible to discuss serious social issues through humour, and this website is a great resource for Muslims and non-Muslims alike," he said.
Last Mod: 13 Nisan 2008, 16:10
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