E-commerce volume in Turkiye soars 69% in 2021

Around 70% of internet shopping last year done through mobile apps.

E-commerce volume in Turkiye soars 69% in 2021

E-commerce volume in Turkiye soared 69% in 2021 from the previous year, according to data compiled by Anadolu Agency on Saturday.

Global e-commerce volume grew 14% to reach $4.9 trillion in 2021 from the previous year, according to official data.

More than 162,000 companies in Turkiye engaged in e-commerce activities for the first time last year.

Around 70% of web shopping was done via mobile apps.

Online shopping last year took place in a range of product categories.

Fashion, including clothing, footwear, and accessories, led the product categories with a 69.2% share.

Electronics came second with 47.7%, and cosmetics and personal care third with 41.6%.

They were followed by home and office supplies with 37%, home textiles with 31.4%, and books with 28.1%.

Food orders had a share of 27.9%, while supermarket orders stood at 22.8%, and medical products and supplements had a share of 22.2%.

They were followed by food and beverages with 19.7% and flowers at 17.3%.

While music, movies, and hobbies had a 14.6% share, sports and outdoors were at 13.9%, followed by auto spare parts and accessories with 13%.

At the bottom of the list were gardening and hardware with 12.7%, toys at 11.6%, and entertainment and culture coming in at 10.1%.

In 2015 the global e-commerce volume stood at $1.5 trillion when it constituted 7.4% of total world retail trade.

The volume of global e-commerce doubled to $3 trillion in 2018, with a share of 12.2%.

In 2021, the overall volume of e-commerce soared to $4.9 trillion – a 19.6% share of world retail trade.