World Bulletin / News Desk
South Korean coffeehouse brands are proving to be formidable competitors for Starbucks in China, as brands partake in a new form of advertizing - through local TV dramas.
Caffe Bene, which hold 70% of the South Korean coffeehouse market - far greater than Starbucks's mere 15% - is now finding its way into Chinese TV dramas, providing the setting for certain scenes.
Caffe Bene is already expanding in China at a far greater rate than Starbucks, opening a stre every 8 hours, according to Want China Times.
It is aiming to have 3,000 coffeehouses in China by 2015, double that of Starbucks's target of 1,500.
South Korean firms Maan Coffee and Zoe Coffee are also fighting for a stake of the Chinese market, which is worth around 70 billion yuan (US$11.3 billion) a year and the market is still maturing.Last Mod: 09 Nisan 2014, 16:58