The 18th East Mediterranean International Travel and Tourism Exhibition (EMITT), considered to be the world’s 5th biggest tourism fair, has kicked off in Istanbul today and will run until the end of February 2. It will host over 4,500 companies from 70 destinations from all around the world.
The fair will receive operators, travel agencies, hotels, airlines, cruise operators, national tourist boards, transportation services, medical tourism providers and other tourism institutes.
Speaking at the opening ceremony, the Turkish Minister of Culture and Tourism Omer Celik said the Turkish government will do its best to make a significant contribution to the tourism sector.
"The Tourism sector is a contest that has no loser" said Celik, adding, "Turkey stands on a tourism intersection. The country lies both in the Balkans and in Caucasia, it is bordered by the Black Sea as well as the Mediterrenean."
Highlighting EMITT’s key importance, Celik said, "I am proud of Turkish tourism professionals. They have taken major steps in important projects around the world."
EMITT’s Exhibition Director Hacer Aydin, stated that many new innovations at EMITT can be seen by the participants and visitors, "The exhibition will provide cities, development agencies, tourism companies and professionals, key insights into the fast moving tourism industry, providing a platform to network and acquire further knowledge and contacts."
Aydin added, "Countries from around the world will get together at what will be a record-breaking event. Participants will have a great opportunity to showcase their cultural, geographical and natural attractions."
EMITT is organized with the support of the Hoteliers Federation of Turkey, TUROFED, the Tourism Investors of Turkey, TYD, Turkish Airlines, the Ministry of Tourism, and the Metropolitan Municipality of Istanbul, among others.
Seychelles, Cambodia, Mongolia, Bosnia and Herzegovina, Mauritius and Croatia will attend the fair for the first time this year.