Turkey's national air carrier Turkish Airlines, or THY, has reached a sponsorship agreement with Euroleague Basketball for a period of 10 years, 5 of which would be optional.
According to a press release issued by the THY, all Euroleague games would be played under the name "Turkish Airlines Euroleague Basketball" as of the beginning of the new season.
Furthermore, Final Four games would be played under the name "Turkish Airlines Euroleague Final Four", THY said in its statement.
The agreement for the sponsorship makes THY the first company whose name would be used along with Euroleague Basketball's name in Euroleague Basketball history.
A signature ceremony for the agreement will take place in October when the Euroleague Basketball season kicks off.
Euroleague Basketball games are being broadcast in 197 countries across the globe.
Based in Istanbul, Turkish Airlines is one of the fastest growing and prosperous airlines in the world. It carries approximately 25 million passengers a year, with direct flights to 126 international and 37 domestic destinations.
The company was founded in 1933 with a fleet of five airplanes that carried a total of 28 passengers. THY made its first domestic flight in 1933 and the first international flight in 1947.
THY posted 389 million Euro of profit in 2009, becoming one of the top companies, following Air China and Ryan Air, in the world that recorded the highest profit in 2009.
The airlines carried 6.2 million passengers in the first quarter of 2010. The number of business class and transit passengers in international lines was up 32 and 37 percent respectively in the mentioned period.
The airline is currently the sponsor of FC Barcelona, Manchester United soccer teams and Greek basketball club Maroussi, as well as 2010 Euroleague-Final Four organization.
AALast Mod: 26 Temmuz 2010, 16:55