The Czech car-maker Skoda has come under fire after running a “simply sexist” advert in Ireland.
Under the banner of their “simply clever” campaign, the company ran a full page advert in today’s Irish Independent which showed a groom weighing up his wedding day options – “A: Keep her; B: Give her back to Daddy or C: Trade her in for her younger sister.”
The advert was seized upon by shocked Twitter users, who variously described it as “cringe-inducing”, “hideous” and “simply sexist”.
Skoda Ireland tried to tackle the issue by posting a picture of the next planned advert – this time showing a bride in the foreground and faced with similar options.
One user was minded of another advert, appearing some years ago in Germany but also under the “simply clever” banner, which promoted two-zone air conditioning in Skoda cars with a picture of a woman’s breasts in a tight top.