World Bulletin/News Desk

The United Nation’s World Food Program launched Wednesday a 72-hour social media campaign to raise $64 million for Syrian refugees.

The money will be used to fund food vouchers for the refugees for the month of December.

The social media campaign comes two days after the UN body announced it would suspend its food voucher program for Syrian refugees in Jordan, Lebanon, Turkey and Egypt, which would affect nearly 1.7 million people.

For refugees already struggling to survive the harsh winter, the consequences of halting this crucial assistance is devastating.

The three-day campaign has urged the public to donate at least $1.

“All it takes is $1 from 64 million people,” the program’s Executive Director Ertharin Cousin said.

“Even one dollar can make a difference. We’re saying to people, ‘For you it’s a dollar, for them it’s a lifeline.’ We know that people care and we are asking them to show it, by giving even this small amount to Syrians in need,” Cousin added.

Since the Syrian conflict erupted in 2011, the food program has provided food assistance to millions of displaced people.